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Feature Article #1

Adverts Watching You Wathing Them

In a report published today in the Sunday Times, Mark Harris writes about Billboards 2.0. A technology created by Quividi whereby cameras are installed into billboards and other forms of digital advertising, in order to monitor the reaction of viewers and potential customers.
“We know this many people have walked in front of the screen, [...]

Michael Katz | June 29th, 2008 | Continued

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Feature Article #2

Offering So Much At Trip Touch

Gil Ruda, CEO of Trip Touch, answered questions that AdMarkTech has asked relating to the technology and the marketing behind the travel startup:
What was the thinking behind Trip Touch and how was the original idea conceived?
The seed of TripTouch was planted in a one month trip I took to New Zealand in early 2006. During [...]

Michael Katz | June 24th, 2008 | Continued

Feature Article #3

Microsoft buys TV ad technology company Navic

Microsoft Corp. said Wednesday it has acquired Navic Networks, which specializes in emerging forms of television advertising technology. Terms of the deal were not disclosed.
The world’s largest software maker said the acquisition of Waltham, Mass.-based Navic will enable it to work with industry partners to optimize the delivery and placement of TV advertising.
“Television media represents [...]

Michael Katz | June 22nd, 2008 | Continued

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Feature Article #4

Taking Interactive Videos To New Levels Of Cool At Coull

Coull® has been around since 1998 and making videos interactive since 1999. A long time before anyone could have foreseen the current growth in online video content.
Consciously choosing not to promote user generated content, clients of Coull® consist of Media Agencies and rights holders and publishers of professional content. “We see our position [...]

Michael Katz | June 4th, 2008 | Continued

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Feature Article #5

Commercially Driven Online Video Content

In order to quench the online thirst for more video content, Broadband Enterprises have evolved into a major player in the world of online video content and online video advertising. Speaking to AdMarkTech, Broadband Enterprises President, Danny Fishman told us how the company’s evolution has taken place based on satisfying a high demand of [...]

Michael Katz | June 1st, 2008 | Continued

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Clickable Adds Seven Top Execs Amidst Rapid Growth

Clickable (www.Clickable.com), the online solution that makes search advertising simple, instant and profitable, today announced the appointments of seven key executives from leading Web and technology companies including Google, Microsoft, Leapfrog Online and others. These execs join Clickable amidst its recent entrance into limited commercial availability. During the past three months, hundreds of marketer and [...]

23Jun2008 | Michael Katz | 0 comments | Continued
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Theorem Inc. Officially Launches Theorem Analytics 2.0

Theorem Inc., an online media operations company, introduces the second version of its proprietary software-as-a-service (SaaS) program, Theorem Analytics 2.0. Designed with the needs of online marketers in mind, the program allows media planners, advertising operations teams and finance managers to upload data in multiple forms and generate detailed reports through customizable templates and formulas.
Theorem [...]

22Jun2008 | Michael Katz | 0 comments | Continued
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The Future of Online Video

Content – there’s just no shortage of it thanks to the Internet. When I was a boy (and I’m not even so old) when a person wanted to know an obscure fact, a trek to the local library would have been the solution. Despite helpful librarians and indexed reference books, many books had [...]

5Jun2008 | Michael Katz | 0 comments | Continued
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Xtract Boosted By EUR 3.5m Investment

In the ongoing quest to maximize advertising dollars spent on mobile and social media, analytics and social intelligence innovator Xtract has received a EUR 3.5 million investment from Creandum with existing investor Eqvitec.
Clients of Xtract have experienced an 82% increase in ad sales revenue and increased response rates of mobile campaigns to 30%.
“Our solutions provide [...]

2Jun2008 | Michael Katz | 0 comments | Continued
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When Technology Gets In The Way Of Marketing

In the ongoing quest to find marketing technology that helps marketers reach their global audience there are times when language becomes a barrier, and that’s just the English version of some websites.
When reading the ‘About Us’ or ‘Products’ section of some sites offering new marketing technology and the ability to convey a global message to [...]

2Jun2008 | Michael Katz | 0 comments | Continued
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