Feature Article #1
In a report published today in the Sunday Times, Mark Harris writes about Billboards 2.0. A technology created by Quividi whereby cameras are installed into billboards and other forms of digital advertising, in order to monitor the reaction of viewers and potential customers.
“We know this many people have walked in front of the screen, [...]
Feature Article #2
Gil Ruda, CEO of Trip Touch, answered questions that AdMarkTech has asked relating to the technology and the marketing behind the travel startup:
What was the thinking behind Trip Touch and how was the original idea conceived?
The seed of TripTouch was planted in a one month trip I took to New Zealand in early 2006. During [...]
Feature Article #3
Microsoft Corp. said Wednesday it has acquired Navic Networks, which specializes in emerging forms of television advertising technology. Terms of the deal were not disclosed.
The world’s largest software maker said the acquisition of Waltham, Mass.-based Navic will enable it to work with industry partners to optimize the delivery and placement of TV advertising.
“Television media represents [...]
Feature Article #4
Coull® has been around since 1998 and making videos interactive since 1999. A long time before anyone could have foreseen the current growth in online video content.
Consciously choosing not to promote user generated content, clients of Coull® consist of Media Agencies and rights holders and publishers of professional content. “We see our position [...]
Feature Article #5
In order to quench the online thirst for more video content, Broadband Enterprises have evolved into a major player in the world of online video content and online video advertising. Speaking to AdMarkTech, Broadband Enterprises President, Danny Fishman told us how the company’s evolution has taken place based on satisfying a high demand of [...]