Archive for March, 2008
iLoop and Open Market in Joint Venture to Provide Mobile Marketing Solution
iLoop Mobile, a technology and services provider for mobile Internet advertising and marketing, announced a partnership with OpenMarket, a provider of mobile messaging and financial payment processing for direct-to-consumer mobile commerce.
The aim will be to provide companies with a complete solution creating, connecting and managing mobile marketing, advertising and content distribution initiatives worldwide.
The joint venture will offer iLoop Mobile and OpenMarket customers an efficient and cost [...]
Zemanta Makes Blogging Easier
Zemanta have announced a public beta version of its web service that they claime “will make your blogging life fun again!” The tool will integrate with most blogging platforms being used and as articles are being written, will suggest contextually relevant pictures, links and articles that can be used to enhance the post.
The service utilizes the power of advanced machine-learning and natural language processing [...]
A New Application for the Sociarati
Social networking has been documented both on and offline. It includes sites such as Facebook, Digg, Youtube, Flickr and many, many more. Initially started as a way for many people to easily establish online relationships, re-establish lost relationships, easily share views, videos, photos and opinions and to build an online network of acquaintances, it has [...]
30Mar2008 | Michael Katz | 0 comments | Continued
Jetix and Orange in Mobile TV Deal
Jetix, the children’s television channel owned by Disney, has entered into a deal to provide a loop of children’s programmes across the Orange network in selected European countries.
The countries will include Poland, Romania and Moldova with limited content available in the UK. Jetix is known for programmes such as Pucca, Yin Yang Yo and Power Rangers. The [...]
Facilitate Digital Wins New Contracts Across 3 Continents
Facilitate Digital, a company that creates digital advertising and direct marketing solutions and integration for agencies, web publishers and marketers worldwide today announced a number of major client signings across the Asia Pacific region, including Australia, New Zealand and Asia.
Part of their current offering includes a purpose built single platform solution across both marketing and business intelligence. Their clients include agencies [...]
Media Companies Create Ad Platforms To Compete With Google
Content and advertising is a balanced match and the way that all media companies operate. It’s a like the chicken and egg situation. What came first the content or the advertising to financially support the content? Great content gets read and attracts new readers by word of mouth and any other way that most marketers [...]
25Mar2008 | Michael Katz | 0 comments | Continued
Ad Tech Paris 2008
Billed as ‘the international digital marketing hub’, Ad Tech Paris will be taking place on April 7th and 8th 2008 at the Palais de Congres, Paris, France.
Ad Tech is a high level conference bringing together all the key commentators and users in the interactive market place.
Leading digital companies including Yahoo, Google, ad’link, Netvibes and Ozone [...]
Bluetooth Adverjacking
Some time ago, it was common practise for nightclub owners to send out teams of people to competing clubs and place A5 sized flyers on the windscreens of cars parked within the grounds of the nightclub. For the people distributing the flyers this was, at times, a dangerous task. The security teams of the rival clubs [...]
24Mar2008 | Michael Katz | 1 comment | Continued
3rd Canadian Online Travel Conference
The 3rd Canadian Online Travel Conference will take place at the Hyatt Regency, Calgary on May 13 and May 14 2008. It is aimed at Hospitality professionals, agencies and suppliers looking to understand how the Internet has changed Tourism Marketing.
Speakers will include:
Kyle MacDonald - National Speakers Bureau
Martin Byrne - Yahoo! Canada
Patricia Brusha - A [...]
New Research Program Shows Clients Clearer Picture of Technology Advancement
A new syndicated research program created by Phoenix Marketing International will enable Phoenix clients to see how newly developed technologies will impact the lives of consumers.
Talking about the program called ‘Consumer Convergence 360’, President of Phoenix Converged Technology, John Schiela stated “Our clients were asking for a deeper understanding of how technology products and services are [...]
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...