Ion Interactive have announced the availability of Adobe Flash within its LiveBall post-click marketing technology platform. 

For many small business search marketers, development in Flash has been costly and at times beyond their means.  With the introduction of this new Flash enabled LiveBall, marketers are expected to be able to develop Flash very easily and for a low cost.

In a press release, Justin Talerico CEO of Ion Interactive stated “Ion enables online search marketers to break through the ‘boredom barrier’ by providing an economical way to deliver much richer post-click experiences.  Average, non-technical marketers, using only a web browser, can easily, rapidly, and cost-effectively build their own Flash interactions and animations including text, images and links.”

LiveBall is ion interactive’s post-click marketing technology platform. It makes, hosts, tests and analyzes landing pages, microsites and conversion paths. Combining specialized content management, testing and analysis into a seamless, real-time platform, LiveBall claims to increase conversion rates and make online media spending more effective.

Talerico added “Search marketers using LiveBall can now develop one Flash element and use it over and over again, and modify it in real time, without incurring the cost and time of working with developers”.