A new syndicated research program created by Phoenix Marketing International will enable Phoenix clients to see how newly developed technologies will impact the lives of consumers.

Talking about the program called ‘Consumer Convergence 360’, President of Phoenix Converged Technology, John Schiela stated “Our clients were asking for a deeper understanding of how technology products and services are impacting their customers’ lives. Especially in today’s world, marketers and advertisers need to understand technology convergence in order to reach their target audiences. We know that as little as five years ago most consumers only accessed the Internet via computer while sitting at work or home. Now, more than 44 % of mobile phone users browse the web or send e-mail on cell phones and PDAs.”

He added “Mobile devices are erasing the line between business and personal lives. Nearly two-thirds of individuals are using their business phones for personal calls. Over a third use the same device for personal e-mails, and nearly one in six watch videos and listen to music on it.”

A statistic quoted by Schiela claimed that  from findings on the potential impact of convergence on the 2008 presidential election. Ninety-three percent of mobile smart phone users report that they are likely to vote. In contrast to those who do not use smart phones, they are 2.5 times more likely to use on-line blogs and twice as likely to listen to talk radio when gathering information on candidates.