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Michael Katz is the creator and editor of AdMarkTech.Com. He has been involved in marketing both online and offline since 2000. In addition, from the contacts established during an extensive marketing career together with the invaluable interviews now being conducted through AdMarkTech, Michael Katz is in a unique position to offer Business Development consulting in the realms of online advertising, mobile advertising, PR and campaign analytics. If you would like to have your product or site reviewed by AdMarkTech, please send an email to michael@admarktech.com.

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iLoop and Open Market in Joint Venture to Provide Mobile Marketing Solution

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iLoop Mobile, a technology and services provider for mobile Internet advertising and marketing, announced a partnership with OpenMarket, a provider of mobile messaging and financial payment processing for direct-to-consumer mobile commerce. 

The aim will be to provide companies with a complete solution creating, connecting and managing mobile marketing, advertising and content distribution initiatives worldwide.

The joint venture will offer iLoop Mobile and OpenMarket customers an efficient and cost effective “one stop shop” integrated solution to launch mobile initiatives easily without the  headache of managing multiple service and technology providers.

Matt Harris, CEO of iLoop Mobile stated in a Press Release ”iLoop Mobile has chosen OpenMarket as a connectivity provider first and foremost for the reliability and efficiency of their messaging transaction network, along with excellent customer service and responsiveness,” he added . “We also benefit from OpenMarket’s established relationships and extensive knowledge of mobile operators and their billing systems, along with the accelerated time-to-market and SAS70 compliance that our customers require. The detail and accuracy of OpenMarket’s financial transaction and billing reporting is impressive. With their support for a wide range of standard and premium mobile messaging like SMS/MMS, music, games, video, subscriptions, and interactive TV campaigns, OpenMarket offers a robust solution for iLoop Mobile’s connectivity offering.”

iLoop Mobile and OpenMarket will offer their customers a mobile software solution based on, iLoop Mobile’s mFinity(TM) Platform to create and manage mobile initiatives with OpenMarket’s robust and reliable mobile transaction network. In addition to their leading application technology, iLoop Mobile also offers services and expertise in mobile campaign design, tactics and strategies.

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