Ebuzzing Fulfils Bloggers and Advertisers Alike

It takes a lot of time and effort to maintain a good blog. In fact, it’s more than just a blog it’s a report on life and the lifestyle of the blogger. Some people blog as a therapy. They pour out their hearts about their family life, daily traumas and ongoing highs [...]

Affiliate Program Technology

This is an ongoing series of features giving overviews of affiliate programs, affiliate program technology and companies that provide the technology, including case studies. It will also feature successful affiliate programs, how they became successful and how they manage to stay ahead of the rest.
What’s an affiliate program?
An affiliate program is a marketing program [...]

Her Topia, His Topia, MyTopia – Helping The World Play Together

Marketing relies on the ability to deliver advertising to the masses. With that said it explains why social networking sites such as Facebook, Digg and Bebo, to name but a few, have become so huge. Facebook has attracted well over 70 million users and counting. However, despite updating status, posting the occasional [...]

Is Bluetooth Proximity Marketing Really A Cheap Option?

Running a successful Bluetooth Proximity marketing campaign may be more expensive than you think, if you’re looking to achieve all of the factors of a non-intrusive mobile marketing initiative. Just some of the things to consider would include:

A value added offer
Interactive Digital Signage
Content for both the digital signage and the offer itself
Mobile / web [...]

Opening The Door To Targeted Advertising

According to Nick Lang’s ‘The Great Facebook Advertising Conundrum’ on The Daily Banter, once he changed his Facebook status to engaged, he began to notice a drastic change in the advertising around his Facebook account.  Ads for flowers, dresses and just about anything connected to weddings, appeared as if by magic.  However, it certainly wasn’t [...]