ClearSaleing Inc., has announced the launch of Purchase Path 2.0 in a recent Press Release. The management tool will provide search engine marketers with accurate information regarding the attribution for online advertising. The ROI performance of each advertising source and ad that leads to a conversion, will be able to be tracked using the new tool.

In the release, it is claimed that Purchase Path 2.0 will enhance current search engine marketing technology with advanced online advertising attribution management and ROI analysis.  Purchase Path 2.0 further assists search engine marketers with tracking and properly attributing credit (profit and ROI) to all online advertising sources that contributed to a conversion on their Web site.

ClearSaleing has also introduced the terms “Introducer”, “Influencer”, and “Closer”, which enable online advertisers to analyze their keywords and campaigns using the Purchase Path methodology.

According to JupiterResearch, “Attribution management improves the accuracy of campaign measurement for the 84 percent of online advertisers with direct response goals. Through more accurate measurement, advertisers can attribute credit to the correct publishers, creating more effective media buys.” (JupiterResearch’s findings were published in Next-Generation Direct Response: Effectively Managing Attribution, on May 1, 2007 and can be found on www.jupiterresearch.com)

Luke Tuttle, ClearSaleing Chief Technology Officer stated “ClearSaleing’s advanced marketing data warehouse provides our customers with unprecedented analysis of their data using sophisticated techniques like Purchase Path.  Purchase Path improves our customer’s capabilities to make the best online advertising decisions leading to higher ROI across all their campaigns.”