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Michael Katz is the creator and editor of AdMarkTech.Com. He has been involved in marketing both online and offline since 2000. In addition, from the contacts established during an extensive marketing career together with the invaluable interviews now being conducted through AdMarkTech, Michael Katz is in a unique position to offer Business Development consulting in the realms of online advertising, mobile advertising, PR and campaign analytics. If you would like to have your product or site reviewed by AdMarkTech, please send an email to michael@admarktech.com.

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Interview With Fabien Beckers, Kameleon Media

April 10th, 2008 • Related • Filed Under
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Kameleon, a French based company specializing in mobile marketing were exhibiting at Ad Tech Paris 2008. Fabien Beckers, the CEO of Kameleon spoke with AdMarkTech and gave his view of Bluetooth proximity marketing and how it engages and interacts with shoppers.
Below is the video interview that Fabien gave to AdMarkTech. Fabien spoke of the fine line between offering a valued service and being intrusive when running Bluetooth proximity marketing campaigns.
However, it is clear that in order to fully benefit from Bluetooth advertising, whether in a mall, an airport or even in the street, there must be a combination of digital signage giving clear instruction how to setup the mobile device, together with the actual campaign messaging.
Many thanks to Fabien for speaking with AdMarkTech and a special thank you to Tiphaine Bannelier of Financial Dynamics.

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