It takes a lot of time and effort to maintain a good blog. In fact, it’s more than just a blog it’s a report on life and the lifestyle of the blogger. Some people blog as a therapy. They pour out their hearts about their family life, daily traumas and ongoing highs and lows. It becomes a window to their personal world.

Others, like myself, use a blog to describe what they see from a professional point of view. Marketing has been my life for the past 8 years now, so it made sense to start a blog about marketing. Put into the mix the ever changing technology used to market a product and you have a subject with no limitation to the amount of information that can be written.

Unlike newspapers and magazines I have no editor telling me what to write. I find topics and companies that fit into those topics. I then investigate and if I like what I find I write about it on my blog. Making money from my blog, although would certainly be a plus, has never been a necessity. The main purpose of AdMarkTech is to provide good content.

I have never been a fan of any site where the advertising takes up more space than the real content. It’s almost as bad as reading a broadsheet newspaper on a crowded train, getting to the bottom of the page and discovering the feature continues 10 pages on. It puts the reader in a dilemma. Should the reader go straight to the remainder of the article or should the reader continue reading the rest of the newspaper until they get to the remainder of the article naturally? But what if, by the time the remainder is reached, either the train journey has finished or the reader has forgotten the subject of the article. I digress, but I can. I have unlimited freedom of expression here.

But what if I could write about a topic that interests me, falls in line with the subject and content of my blog, does not have the appearance of an advert and would pay for my honest opinion? Would this be ethical editorial or would I be selling out to the highest bidder? Enter into the spotlight ebuzzing.

Ebuzzing run blog based advertising campaigns. In effect they sell PR to advertisers who have their products written about on popular blogs. The advertiser gets their message out to the ever increasing numbers of blog readers and the blogger, who handpicks what they choose to write about, gets paid per article.

In a recent study by a number of vertical advertising companies, Internet visitors are increasing. However, amidst this increase, the top 10 viewed sites from a year ago have either stayed stagnant on their traffic, or have decreased. This means that a vast majority of Internet visitors know exactly what they want to see and where they want to see it. It is also the reason why a company such as Forbes decided to create the Forbes Blogger Network, in order to accommodate advertisers with an extended reach to the readers of content driven, business based, Websites.

What ebuzzing is looking to achieve is the collective roundup of blog sites with the technical means to steer the content in the direction of their advertisers, from a purely editorial perspective. It’s a very original idea and one that potentially could keep advertisers, bloggers and readers alike, satisfied if bloggers stick to the power of editorial recommendation and are not tempted to write for the sake of payment alone.