Archive for April, 2008
Interview With Michael Kleindl, Chairman of Wunderloop
Michael Kleindl, Co-Founder and CEO of AdLINK, Europe’s Number 1 digital sales house until mid 2003. CEO of Mailprofiler Technolgy Solutions a leading e-mail marketing and eCRM company with offices in Zürich, Munich, Copenhague, Madrid, Paris, Prague, Vienna, Milan from 2004 until 2005.
Currently chairman of the European Interactive Advertising Association since 2002. Managing partner [...]
Interview With Mark Zaleski, Co-CEO and Chairman of Daily Motion
Daily Motion is the second biggest online video distribution service, second only to YouTube according to comScore. Mark Zaleski, Co-CEO of Daily Motion spoke with AdMarkTech.
Daily Motion differentiates itself from YouTube primarily because of their Motion Maker program. This enables creative film makers to upload video files of any size with unlimited length [...]
Interview With Fabien Beckers, Kameleon Media
Kameleon, a French based company specializing in mobile marketing were exhibiting at Ad Tech Paris 2008. Fabien Beckers, the CEO of Kameleon spoke with AdMarkTech and gave his view of Bluetooth proximity marketing and how it engages and interacts with shoppers.Below is the video interview that Fabien gave to AdMarkTech. Fabien spoke of [...]
10Apr2008 | Michael Katz | 0 comments | Continued
Ad Tech Paris Highlights Targeted Advertising
If I close and my eyes and think of the most powerful message that came out of Ad Tech Paris 2008 it has to be targeted advertising. Never before have advertising companies, media companies, agencies, designers and everyone else involved in the world of media paid so much attention to the wishes of the [...]
8Apr2008 | Michael Katz | 0 comments | Continued
The Reason Why Adify Will Satisfy and Gratify
Joelle Gropper Kaufman, VP of Marketing at Adify, explained to AdMarkTech the reasons why Adify is different from its competitors and how Adify’s visionaries are leading the race in vertical ad network technology.
Founded by people who possessed a vast wealth of knowledge in the realm of Internet marketing, Adify pulled away from the crowd by [...]
New Tool to Measure ROI for Online Campaigns
ClearSaleing Inc., has announced the launch of Purchase Path 2.0 in a recent Press Release. The management tool will provide search engine marketers with accurate information regarding the attribution for online advertising. The ROI performance of each advertising source and ad that leads to a conversion, will be able to be tracked using the new [...]
3Apr2008 | Michael Katz | 0 comments | Continued
Just What Is Sociarati?
Sociarati is a phrase that stems from the development and growth of the use of social networking websites. It refers to the masses of people who use these sites on a daily basis whether for business or pleasure, and it lumps them all together under one gigantic umbrella.
3Apr2008 | Michael Katz | 0 comments | Continued
Do We Really Know What We Want?
When television was invented were the commercial aspects of showing advertising to viewers even thought about? On July 3, 1928 when John Logie Baird demonstrated the world’s first color television transmission, it took another 13 years until the first television commercial was aired in the US. July 1, 1941 the Bulova Watch Company [...]
1Apr2008 | Michael Katz | 2 comments | Continued
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...