Archive for May, 2008
Ping Mobile Gives Customers And Consumers More Choice
Nicole Mayraz EVP of Marketing and Co Founder of Ping Mobile explained to AdMarkTech how Ping Mobile is achieving its objectives and becoming a top contender in the world of mobile marketing. Offering a service called PingRewards™, Nicole and fellow Co Founder Shira Simmonds, devised an exciting and innovative way to reach consumers utilizing [...]
23May2008 | Michael Katz | 0 comments | Continued
Dedicated to Mobile Advertising at AdMob
Having served its 25th billion ad impression this week, within its rapidly growing network of mobile publishers, Jason Spero, VP Marketing for AdMob, spoke to AdMarkTech. With over 4,500 mobile sites within the network, AdMob is truly an ad market place for mobile. The in-house technology has been developed exclusively for mobile. [...]
22May2008 | Michael Katz | 0 comments | Continued
Organic Marketing and Free Web Traffic
In the race to find new ways to entice people to view your site, just as much time can be spent reading as it can be writing. There is just no end to the amount of information at a person’s fingertips thanks to the Internet. Back in September of last year I was [...]
20May2008 | Michael Katz | 0 comments | Continued
Modera Fuels The Growth Of Online Businesses
In the same way that Wordpress allows a user to publish a fully functional online weblog, incorporating advanced plug-ins and themes that give the weblog the appearance of a professionally produced site, Modera, using customized modules and developed applications and tools, allows businesses, large and small, to create a definitive online web presence.
Siim Vips, CEO [...]
Video Ads Stand Out At Scan Scout
With the surrounding buzz of a new web site called YouTube displaying user generated videos, Waikit Lau decided back in 2005 that serving ads within online videos would be a challenging project to undertake. Despite the technical difficulties of extracting information from videos back in 2005, Waikit setup Scan Scout and has spent just over [...]
16May2008 | Michael Katz | 1 comment | Continued
The Marketing Value of Maps
Personalization means you request what you want and your needs are recorded and stored in a large database that uses your ‘personalized’ information to match you to other services you may need. The next time you need something, you’re magically presented with a set of options that uncannily come pretty close to services you were [...]
15May2008 | Michael Katz | 0 comments | Continued
Top 10 Marketing Lessons From the Bible
1. Adam and Eve
This couple had it all but it still wasn’t enough. After a slippery salesman conducted some market research based on the population and found that 50% of the population was likely to be tempted to eat a piece of fruit that was otherwise forbidden. The targeted email went out to Eve. This [...]
Web 3.0 Targets Consumers and Gives Freedom of Choice
The following is the personal speculation of the writer, but is based on closely following current trends taking place within the Internet.
After spending the entire morning adding numerous icons for readers of AdMarkTech to have the ability to receive feeds using Feed Burner, Yahoo, Google, Net Vibes, News Gator, Bloglines and Webwag, it suddenly dawned [...]
Getting Exact With Analytics From Xtract
In the Malcom Gladwell best selling book ‘The Tipping Point’, Gladwell identifies types of people who have the power to influence others so much so that the opinion, views or ideas held by whole communities or societies can be changed. He uses names such as Innovators, Early Adopters, Connectors and Mavens to point out shared [...]
13May2008 | Michael Katz | 0 comments | Continued
Adaptv Completes The Puzzle To Serve Viewer Friendly Targeted Online Video Advertising
According to Accustream Research, from the beginning of 2005 until the end of 2008, online video content is forecast be viewed a total of 192 billion times. UGV (User Generated Video) content will account for an estimated 37% of this figure, with the remaining 63% accounted for by professionally generated video content. Either [...]
12May2008 | Michael Katz | 0 comments | Continued
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...