Archive for May, 2008
If Technology Is Art Then Revenue Is Science
Unlike most companies involved in behavioral targeting today, Revenue Science started out as an analytics company. After developing a dynamic pixel with proprietary algorithms enabling the placement of cookies and the ability to index site users’ preferences, Revenue Science decided to enter into the media landscape four years ago. Jeff Hirsch, who was [...]
7May2008 | Michael Katz | 0 comments | Continued
Adify Plus Cox Enterprises Equals A.C.E.
Just last week Adify was a vertical ad network doing considerably well. This week Adify is a vertical ad network doing great. Russ Fradin, Adify CEO referred to this week’s announcement of the Cox Enterprises’ acquisition of Adify as ‘Rodney’s brainchild’. Rodney is Rodney Mayers, AVP of Interactive Media for Cox Enterprises.
Earlier [...]
Bursting At The Seams With New Ideas At Burst Media
Burst Media erupted into the Internet advertising space back in 1995. In 2008 the company is serving ads to almost 50% of the US Internet world, which accounts for approximately 118 million people, according to figures published on InternetWorldStats.Com.
David Cooperstein, Chief Marketing Officer for Burst Media, gave AdMarkTech an insight into the ever changing [...]
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...