In the ongoing quest to maximize advertising dollars spent on mobile and social media, analytics and social intelligence innovator Xtract has received a EUR 3.5 million investment from Creandum with existing investor Eqvitec.

Clients of Xtract have experienced an 82% increase in ad sales revenue and increased response rates of mobile campaigns to 30%.

“Our solutions provide genuinely innovative ways to ensure delivery of the right audience to the right commercial message at the right time and to accurately report on the effectiveness of any campaign in an automated way, something that up until now was not possible,” said Kimmo Kiviluoto, CEO of Xtract. ”We are delighted to have Creandum join the company which clearly underlines the confidence in our offering and in the management team,” he added.

Staffan Helgesson, Managing General Partner at Creandum, said: “We are very impressed with Xtract’s success in the telecom sector where leading mobile operators use Xtract to increase revenues and reduce churn. We also believe that Xtract’s approach is unique from the traditional approach in mass advertising. The transition from the traditional static advertising to the more dynamic advertising is going to happen and the brand managers and advertising agencies understanding this change will be the ones surviving the transition to digital advertising. Xtract has a unique position to be one of the leaders driving this change.”