Theorem Inc., an online media operations company, introduces the second version of its proprietary software-as-a-service (SaaS) program, Theorem Analytics 2.0. Designed with the needs of online marketers in mind, the program allows media planners, advertising operations teams and finance managers to upload data in multiple forms and generate detailed reports through customizable templates and formulas.

Theorem Analytics 2.0 is equipped with built-in tools that accommodate data from ad servers, search engines, site side data, rich media and traditional marketing sources. The new version is able to handle terabytes of data, which are often produced by online marketing campaigns. Reports can be generated in HTML, Adobe, Excel and other Microsoft Office formats, which can then be distributed automatically to team members. The ready-to-use product is ably supported by a savvy data services team that can provide specialized assistance to customers.

“The amount of data needed to execute a successful online marketing campaign is growing at an exponential rate,” said Jay Kulkarni, CEO and Founder of Theorem. “Through Theorem Analytics 2.0, we aim to provide our clients with a solution to this increasing need that can scale efficiently and economically with their businesses. What Bloomberg terminal offers a stock broker, Theorem Analytics offers a digital marketer.”