Mobile
Ad Tech Paris Highlights Targeted Advertising
If I close and my eyes and think of the most powerful message that came out of Ad Tech Paris 2008 it has to be targeted advertising. Never before have advertising companies, media companies, agencies, designers and everyone else involved in the world of media paid so much attention to the wishes of the [...]
8Apr2008 | Michael Katz | 0 comments | Continued
Do We Really Know What We Want?
When television was invented were the commercial aspects of showing advertising to viewers even thought about? On July 3, 1928 when John Logie Baird demonstrated the world’s first color television transmission, it took another 13 years until the first television commercial was aired in the US. July 1, 1941 the Bulova Watch Company [...]
1Apr2008 | Michael Katz | 2 comments | Continued
iLoop and Open Market in Joint Venture to Provide Mobile Marketing Solution
iLoop Mobile, a technology and services provider for mobile Internet advertising and marketing, announced a partnership with OpenMarket, a provider of mobile messaging and financial payment processing for direct-to-consumer mobile commerce.
The aim will be to provide companies with a complete solution creating, connecting and managing mobile marketing, advertising and content distribution initiatives worldwide.
The joint venture will offer iLoop Mobile and OpenMarket customers an efficient and cost [...]
Jetix and Orange in Mobile TV Deal
Jetix, the children’s television channel owned by Disney, has entered into a deal to provide a loop of children’s programmes across the Orange network in selected European countries.
The countries will include Poland, Romania and Moldova with limited content available in the UK. Jetix is known for programmes such as Pucca, Yin Yang Yo and Power Rangers. The [...]
Bluetooth Adverjacking
Some time ago, it was common practise for nightclub owners to send out teams of people to competing clubs and place A5 sized flyers on the windscreens of cars parked within the grounds of the nightclub. For the people distributing the flyers this was, at times, a dangerous task. The security teams of the rival clubs [...]
24Mar2008 | Michael Katz | 1 comment | Continued
New Research Program Shows Clients Clearer Picture of Technology Advancement
A new syndicated research program created by Phoenix Marketing International will enable Phoenix clients to see how newly developed technologies will impact the lives of consumers.
Talking about the program called ‘Consumer Convergence 360’, President of Phoenix Converged Technology, John Schiela stated “Our clients were asking for a deeper understanding of how technology products and services are [...]
Mobile TV On Track For 2012 London Olympics
The runners are in the starting blocks and the finishing line is the 2012 London Olympics. The race is on to perfect the technology that will enable Mobile TV to be displayed on mobile handsets.
The coming months sees the long awaited auction of the L Band spectrum in the UK. The L Band spectrum is [...]
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...