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Adverts Watching You Wathing Them
In a report published today in the Sunday Times, Mark Harris writes about Billboards 2.0. A technology created by Quividi whereby cameras are installed into billboards and other forms of digital advertising, in order to monitor the reaction of viewers and potential customers.
“We know this many people have walked in front of the screen, [...]
Do We Really Know What We Want?
When television was invented were the commercial aspects of showing advertising to viewers even thought about? On July 3, 1928 when John Logie Baird demonstrated the world’s first color television transmission, it took another 13 years until the first television commercial was aired in the US. July 1, 1941 the Bulova Watch Company [...]
1Apr2008 | Michael Katz | 2 comments | Continued
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...