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]]> Comment on Do We Really Know What We Want? by MikeSchinkel http://admarktech.com/?p=42#comment-55 MikeSchinkel Thu, 17 Jul 2008 16:22:17 +0000 http://admarktech.com/2008/04/01/bluetooth-proximity-marketing-versus-television-advertising/#comment-55 Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but no foreseeable limits to bluetooth proximity marketing which is where it become untenable. I've wrote more on the subject here: http://mikeschinkel.com/blog/bluetooth-proximity-marketing-future/ Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but no foreseeable limits to bluetooth proximity marketing which is where it become untenable. I’ve wrote more on the subject here:
http://mikeschinkel.com/blog/bluetooth-proximity-marketing-future/

]]> Comment on Video Ads Stand Out At Scan Scout by Commercially Driven Online Video Content : AdMarkTech.Com http://admarktech.com/?p=122#comment-47 Commercially Driven Online Video Content : AdMarkTech.Com Sun, 01 Jun 2008 11:21:01 +0000 http://admarktech.com/?p=122#comment-47 [...] PostAdaptv Completes The Puzzle To Serve Viewer Friendly Targeted Online Video AdvertisingVideo Ads Stand Out At Scan Scout Filed Under: Featured • Online • Video Advertising Tags: broadband enterprises [...] [...] PostAdaptv Completes The Puzzle To Serve Viewer Friendly Targeted Online Video AdvertisingVideo Ads Stand Out At Scan Scout Filed Under: Featured • Online • Video Advertising Tags: broadband enterprises [...]

]]> Comment on The Reason Why Adify Will Satisfy and Gratify by markbates http://admarktech.com/?p=54#comment-30 markbates Thu, 01 May 2008 06:27:25 +0000 http://admarktech.com/?p=54#comment-30 It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, a futures market platform in the same category....they've created a platform to bring premium advertisers to a fragmented media audience.... How many more are we going to see ? It’s really interesting how companies like Adify have popped up out of nowhere to capture online spend. I’d put AdBidCentral, a futures market platform in the same category….they’ve created a platform to bring premium advertisers to a fragmented media audience….

How many more are we going to see ?

]]> Comment on Do We Really Know What We Want? by Douglas Karr http://admarktech.com/?p=42#comment-12 Douglas Karr Tue, 01 Apr 2008 15:34:31 +0000 http://admarktech.com/2008/04/01/bluetooth-proximity-marketing-versus-television-advertising/#comment-12 There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at Lowes and other department stores. Perhaps a 'push for offer' button at a station may be the right approach - where the bluetooth station only sends a message to the closest (strongest) signal. I think the same with SMS - perhaps you SMS a number that's advertised to opt-in to getting messages. The key difference with email, bluetooth, and SMS is that I pay a bill - not the advertiser. With respect to broadcast television - it's paid for by the advertiser. A similar comparison might be putting commercials on HBO. People would surely freak out! Great conversation - thanks for reaching out!!! There may be a happy medium and I hope someone finds it. Imagine the ‘push for help’ buttons at Lowes and other department stores. Perhaps a ‘push for offer’ button at a station may be the right approach - where the bluetooth station only sends a message to the closest (strongest) signal.

I think the same with SMS - perhaps you SMS a number that’s advertised to opt-in to getting messages.

The key difference with email, bluetooth, and SMS is that I pay a bill - not the advertiser. With respect to broadcast television - it’s paid for by the advertiser. A similar comparison might be putting commercials on HBO. People would surely freak out!

Great conversation - thanks for reaching out!!!

]]> Comment on Bluetooth Adverjacking by Just Because You Can… | The Marketing Technology Blog http://admarktech.com/?p=26#comment-9 Just Because You Can… | The Marketing Technology Blog Mon, 31 Mar 2008 13:31:15 +0000 http://admarktech.com/2008/03/24/bluetooth-adverjacking/#comment-9 [...] marketing has already evolved. Michael Katz has penned the phrase, Adverjacking, describing the practice of your competition hitting you up with a competitive message while [...] [...] marketing has already evolved. Michael Katz has penned the phrase, Adverjacking, describing the practice of your competition hitting you up with a competitive message while [...]

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