Archive for Michael Katz
Michael Katz is the creator and editor of AdMarkTech.Com. He has been involved in marketing both online and offline since 2000. In addition, from the contacts established during an extensive marketing career together with the invaluable interviews now being conducted through AdMarkTech, Michael Katz is in a unique position to offer Business Development consulting in the realms of online advertising, mobile advertising, PR and campaign analytics. If you would like to have your product or site reviewed by AdMarkTech, please send an email to michael@admarktech.com.
If Technology Is Art Then Revenue Is Science
Unlike most companies involved in behavioral targeting today, Revenue Science started out as an analytics company. After developing a dynamic pixel with proprietary algorithms enabling the placement of cookies and the ability to index site users’ preferences, Revenue Science decided to enter into the media landscape four years ago. Jeff Hirsch, who was [...]
7May2008 | Michael Katz | 0 comments | Continued
Adify Plus Cox Enterprises Equals A.C.E.
Just last week Adify was a vertical ad network doing considerably well. This week Adify is a vertical ad network doing great. Russ Fradin, Adify CEO referred to this week’s announcement of the Cox Enterprises’ acquisition of Adify as ‘Rodney’s brainchild’. Rodney is Rodney Mayers, AVP of Interactive Media for Cox Enterprises.
Earlier [...]
Bursting At The Seams With New Ideas At Burst Media
Burst Media erupted into the Internet advertising space back in 1995. In 2008 the company is serving ads to almost 50% of the US Internet world, which accounts for approximately 118 million people, according to figures published on InternetWorldStats.Com.
David Cooperstein, Chief Marketing Officer for Burst Media, gave AdMarkTech an insight into the ever changing [...]
Ebuzzing Fulfils Bloggers and Advertisers Alike
It takes a lot of time and effort to maintain a good blog. In fact, it’s more than just a blog it’s a report on life and the lifestyle of the blogger. Some people blog as a therapy. They pour out their hearts about their family life, daily traumas and ongoing highs [...]
30Apr2008 | Michael Katz | 0 comments | Continued
Blyk Reaches Target 6 Months Ahead Of Time
Blyk, the new mobile network for 16-24 year olds funded by advertising, has signed up over 100,000 members since its launch in the UK at the end of September, 2007. Members have embraced the Blyk concept so rapidly that annual member targets have been reached six months ahead of schedule, establishing it as a powerful [...]
28Apr2008 | Michael Katz | 0 comments | Continued
Affiliate Program Technology
This is an ongoing series of features giving overviews of affiliate programs, affiliate program technology and companies that provide the technology, including case studies. It will also feature successful affiliate programs, how they became successful and how they manage to stay ahead of the rest.
What’s an affiliate program?
An affiliate program is a marketing program [...]
How To Boost Your Success With Article Marketing
If you wish to succeed in business online, one of the major areas in which you should develop your skills is that of article marketing If you ignore this aspect of marketing, you are missing out on an amazingly effecient tool.
read more | digg story
Her Topia, His Topia, MyTopia – Helping The World Play Together
Marketing relies on the ability to deliver advertising to the masses. With that said it explains why social networking sites such as Facebook, Digg and Bebo, to name but a few, have become so huge. Facebook has attracted well over 70 million users and counting. However, despite updating status, posting the occasional [...]
18Apr2008 | Michael Katz | 0 comments | Continued
Blyk Puts Kick Into Mobile Advertising
With a high number of advertising budgets switching from traditional television and print commercials, it is predicted that the Internet and mobile advertising will soon have the highest share of ad spend. The growth of mobile advertising alone, according to Juniper research is expected to exceed $1bn in 2008. They also predict a [...]
17Apr2008 | Michael Katz | 0 comments | Continued
Is Bluetooth Proximity Marketing Really A Cheap Option?
Running a successful Bluetooth Proximity marketing campaign may be more expensive than you think, if you’re looking to achieve all of the factors of a non-intrusive mobile marketing initiative. Just some of the things to consider would include:
A value added offer
Interactive Digital Signage
Content for both the digital signage and the offer itself
Mobile / web [...]
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...