Analytics
Theorem Inc. Officially Launches Theorem Analytics 2.0
Theorem Inc., an online media operations company, introduces the second version of its proprietary software-as-a-service (SaaS) program, Theorem Analytics 2.0. Designed with the needs of online marketers in mind, the program allows media planners, advertising operations teams and finance managers to upload data in multiple forms and generate detailed reports through customizable templates and formulas.
Theorem [...]
Taking Interactive Videos To New Levels Of Cool At Coull
Coull® has been around since 1998 and making videos interactive since 1999. A long time before anyone could have foreseen the current growth in online video content.
Consciously choosing not to promote user generated content, clients of Coull® consist of Media Agencies and rights holders and publishers of professional content. “We see our position [...]
Web 3.0 Targets Consumers and Gives Freedom of Choice
The following is the personal speculation of the writer, but is based on closely following current trends taking place within the Internet.
After spending the entire morning adding numerous icons for readers of AdMarkTech to have the ability to receive feeds using Feed Burner, Yahoo, Google, Net Vibes, News Gator, Bloglines and Webwag, it suddenly dawned [...]
Getting Exact With Analytics From Xtract
In the Malcom Gladwell best selling book ‘The Tipping Point’, Gladwell identifies types of people who have the power to influence others so much so that the opinion, views or ideas held by whole communities or societies can be changed. He uses names such as Innovators, Early Adopters, Connectors and Mavens to point out shared [...]
13May2008 | Michael Katz | 0 comments | Continued
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...