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Adverts Watching You Wathing Them
In a report published today in the Sunday Times, Mark Harris writes about Billboards 2.0. A technology created by Quividi whereby cameras are installed into billboards and other forms of digital advertising, in order to monitor the reaction of viewers and potential customers.
“We know this many people have walked in front of the screen, [...]
Offering So Much At Trip Touch
Gil Ruda, CEO of Trip Touch, answered questions that AdMarkTech has asked relating to the technology and the marketing behind the travel startup:
What was the thinking behind Trip Touch and how was the original idea conceived?
The seed of TripTouch was planted in a one month trip I took to New Zealand in early 2006. During [...]
Microsoft buys TV ad technology company Navic
Microsoft Corp. said Wednesday it has acquired Navic Networks, which specializes in emerging forms of television advertising technology. Terms of the deal were not disclosed.
The world’s largest software maker said the acquisition of Waltham, Mass.-based Navic will enable it to work with industry partners to optimize the delivery and placement of TV advertising.
“Television media represents [...]
Taking Interactive Videos To New Levels Of Cool At Coull
Coull® has been around since 1998 and making videos interactive since 1999. A long time before anyone could have foreseen the current growth in online video content.
Consciously choosing not to promote user generated content, clients of Coull® consist of Media Agencies and rights holders and publishers of professional content. “We see our position [...]
Commercially Driven Online Video Content
In order to quench the online thirst for more video content, Broadband Enterprises have evolved into a major player in the world of online video content and online video advertising. Speaking to AdMarkTech, Broadband Enterprises President, Danny Fishman told us how the company’s evolution has taken place based on satisfying a high demand of [...]
1Jun2008 | Michael Katz | 0 comments | Continued
Ping Mobile Gives Customers And Consumers More Choice
Nicole Mayraz EVP of Marketing and Co Founder of Ping Mobile explained to AdMarkTech how Ping Mobile is achieving its objectives and becoming a top contender in the world of mobile marketing. Offering a service called PingRewards™, Nicole and fellow Co Founder Shira Simmonds, devised an exciting and innovative way to reach consumers utilizing [...]
23May2008 | Michael Katz | 0 comments | Continued
Organic Marketing and Free Web Traffic
In the race to find new ways to entice people to view your site, just as much time can be spent reading as it can be writing. There is just no end to the amount of information at a person’s fingertips thanks to the Internet. Back in September of last year I was [...]
20May2008 | Michael Katz | 0 comments | Continued
Modera Fuels The Growth Of Online Businesses
In the same way that Wordpress allows a user to publish a fully functional online weblog, incorporating advanced plug-ins and themes that give the weblog the appearance of a professionally produced site, Modera, using customized modules and developed applications and tools, allows businesses, large and small, to create a definitive online web presence.
Siim Vips, CEO [...]
The Marketing Value of Maps
Personalization means you request what you want and your needs are recorded and stored in a large database that uses your ‘personalized’ information to match you to other services you may need. The next time you need something, you’re magically presented with a set of options that uncannily come pretty close to services you were [...]
15May2008 | Michael Katz | 0 comments | Continued
Web 3.0 Targets Consumers and Gives Freedom of Choice
The following is the personal speculation of the writer, but is based on closely following current trends taking place within the Internet.
After spending the entire morning adding numerous icons for readers of AdMarkTech to have the ability to receive feeds using Feed Burner, Yahoo, Google, Net Vibes, News Gator, Bloglines and Webwag, it suddenly dawned [...]
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...