Featured
Getting Exact With Analytics From Xtract
In the Malcom Gladwell best selling book ‘The Tipping Point’, Gladwell identifies types of people who have the power to influence others so much so that the opinion, views or ideas held by whole communities or societies can be changed. He uses names such as Innovators, Early Adopters, Connectors and Mavens to point out shared [...]
13May2008 | Michael Katz | 0 comments | Continued
Adaptv Completes The Puzzle To Serve Viewer Friendly Targeted Online Video Advertising
According to Accustream Research, from the beginning of 2005 until the end of 2008, online video content is forecast be viewed a total of 192 billion times. UGV (User Generated Video) content will account for an estimated 37% of this figure, with the remaining 63% accounted for by professionally generated video content. Either [...]
12May2008 | Michael Katz | 0 comments | Continued
If Technology Is Art Then Revenue Is Science
Unlike most companies involved in behavioral targeting today, Revenue Science started out as an analytics company. After developing a dynamic pixel with proprietary algorithms enabling the placement of cookies and the ability to index site users’ preferences, Revenue Science decided to enter into the media landscape four years ago. Jeff Hirsch, who was [...]
7May2008 | Michael Katz | 0 comments | Continued
Adify Plus Cox Enterprises Equals A.C.E.
Just last week Adify was a vertical ad network doing considerably well. This week Adify is a vertical ad network doing great. Russ Fradin, Adify CEO referred to this week’s announcement of the Cox Enterprises’ acquisition of Adify as ‘Rodney’s brainchild’. Rodney is Rodney Mayers, AVP of Interactive Media for Cox Enterprises.
Earlier [...]
Ebuzzing Fulfils Bloggers and Advertisers Alike
It takes a lot of time and effort to maintain a good blog. In fact, it’s more than just a blog it’s a report on life and the lifestyle of the blogger. Some people blog as a therapy. They pour out their hearts about their family life, daily traumas and ongoing highs [...]
30Apr2008 | Michael Katz | 0 comments | Continued
Blyk Reaches Target 6 Months Ahead Of Time
Blyk, the new mobile network for 16-24 year olds funded by advertising, has signed up over 100,000 members since its launch in the UK at the end of September, 2007. Members have embraced the Blyk concept so rapidly that annual member targets have been reached six months ahead of schedule, establishing it as a powerful [...]
28Apr2008 | Michael Katz | 0 comments | Continued
Affiliate Program Technology
This is an ongoing series of features giving overviews of affiliate programs, affiliate program technology and companies that provide the technology, including case studies. It will also feature successful affiliate programs, how they became successful and how they manage to stay ahead of the rest.
What’s an affiliate program?
An affiliate program is a marketing program [...]
Blyk Puts Kick Into Mobile Advertising
With a high number of advertising budgets switching from traditional television and print commercials, it is predicted that the Internet and mobile advertising will soon have the highest share of ad spend. The growth of mobile advertising alone, according to Juniper research is expected to exceed $1bn in 2008. They also predict a [...]
17Apr2008 | Michael Katz | 0 comments | Continued
Myxing The Future Of Mobile Content
With over 7.7 million unique users downloading ring tones and between 35,000 to 40,000 new daily users, Myxer.Com is probably the biggest mobile content delivery company in the US and possibly even the world. VP of Marketing for Myxer.Com, Steve Spiro took some time out of his busy schedule to speak with AdMarkTech.Com.
When Myxer.Com [...]
Interview With Michael Kleindl, Chairman of Wunderloop
Michael Kleindl, Co-Founder and CEO of AdLINK, Europe’s Number 1 digital sales house until mid 2003. CEO of Mailprofiler Technolgy Solutions a leading e-mail marketing and eCRM company with offices in Zürich, Munich, Copenhague, Madrid, Paris, Prague, Vienna, Milan from 2004 until 2005.
Currently chairman of the European Interactive Advertising Association since 2002. Managing partner [...]
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...