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Interview With Mark Zaleski, Co-CEO and Chairman of Daily Motion
Daily Motion is the second biggest online video distribution service, second only to YouTube according to comScore. Mark Zaleski, Co-CEO of Daily Motion spoke with AdMarkTech.
Daily Motion differentiates itself from YouTube primarily because of their Motion Maker program. This enables creative film makers to upload video files of any size with unlimited length [...]
Interview With Fabien Beckers, Kameleon Media
Kameleon, a French based company specializing in mobile marketing were exhibiting at Ad Tech Paris 2008. Fabien Beckers, the CEO of Kameleon spoke with AdMarkTech and gave his view of Bluetooth proximity marketing and how it engages and interacts with shoppers.Below is the video interview that Fabien gave to AdMarkTech. Fabien spoke of [...]
10Apr2008 | Michael Katz | 0 comments | Continued
Ad Tech Paris Highlights Targeted Advertising
If I close and my eyes and think of the most powerful message that came out of Ad Tech Paris 2008 it has to be targeted advertising. Never before have advertising companies, media companies, agencies, designers and everyone else involved in the world of media paid so much attention to the wishes of the [...]
8Apr2008 | Michael Katz | 0 comments | Continued
The Reason Why Adify Will Satisfy and Gratify
Joelle Gropper Kaufman, VP of Marketing at Adify, explained to AdMarkTech the reasons why Adify is different from its competitors and how Adify’s visionaries are leading the race in vertical ad network technology.
Founded by people who possessed a vast wealth of knowledge in the realm of Internet marketing, Adify pulled away from the crowd by [...]
Just What Is Sociarati?
Sociarati is a phrase that stems from the development and growth of the use of social networking websites. It refers to the masses of people who use these sites on a daily basis whether for business or pleasure, and it lumps them all together under one gigantic umbrella.
3Apr2008 | Michael Katz | 0 comments | Continued
Do We Really Know What We Want?
When television was invented were the commercial aspects of showing advertising to viewers even thought about? On July 3, 1928 when John Logie Baird demonstrated the world’s first color television transmission, it took another 13 years until the first television commercial was aired in the US. July 1, 1941 the Bulova Watch Company [...]
1Apr2008 | Michael Katz | 2 comments | Continued
A New Application for the Sociarati
Social networking has been documented both on and offline. It includes sites such as Facebook, Digg, Youtube, Flickr and many, many more. Initially started as a way for many people to easily establish online relationships, re-establish lost relationships, easily share views, videos, photos and opinions and to build an online network of acquaintances, it has [...]
30Mar2008 | Michael Katz | 0 comments | Continued
Media Companies Create Ad Platforms To Compete With Google
Content and advertising is a balanced match and the way that all media companies operate. It’s a like the chicken and egg situation. What came first the content or the advertising to financially support the content? Great content gets read and attracts new readers by word of mouth and any other way that most marketers [...]
25Mar2008 | Michael Katz | 0 comments | Continued
Bluetooth Adverjacking
Some time ago, it was common practise for nightclub owners to send out teams of people to competing clubs and place A5 sized flyers on the windscreens of cars parked within the grounds of the nightclub. For the people distributing the flyers this was, at times, a dangerous task. The security teams of the rival clubs [...]
24Mar2008 | Michael Katz | 1 comment | Continued
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...