Mobile
Ping Mobile Gives Customers And Consumers More Choice
Nicole Mayraz EVP of Marketing and Co Founder of Ping Mobile explained to AdMarkTech how Ping Mobile is achieving its objectives and becoming a top contender in the world of mobile marketing. Offering a service called PingRewards™, Nicole and fellow Co Founder Shira Simmonds, devised an exciting and innovative way to reach consumers utilizing [...]
23May2008 | Michael Katz | 0 comments | Continued
Dedicated to Mobile Advertising at AdMob
Having served its 25th billion ad impression this week, within its rapidly growing network of mobile publishers, Jason Spero, VP Marketing for AdMob, spoke to AdMarkTech. With over 4,500 mobile sites within the network, AdMob is truly an ad market place for mobile. The in-house technology has been developed exclusively for mobile. [...]
22May2008 | Michael Katz | 0 comments | Continued
The Marketing Value of Maps
Personalization means you request what you want and your needs are recorded and stored in a large database that uses your ‘personalized’ information to match you to other services you may need. The next time you need something, you’re magically presented with a set of options that uncannily come pretty close to services you were [...]
15May2008 | Michael Katz | 0 comments | Continued
Getting Exact With Analytics From Xtract
In the Malcom Gladwell best selling book ‘The Tipping Point’, Gladwell identifies types of people who have the power to influence others so much so that the opinion, views or ideas held by whole communities or societies can be changed. He uses names such as Innovators, Early Adopters, Connectors and Mavens to point out shared [...]
13May2008 | Michael Katz | 0 comments | Continued
Bursting At The Seams With New Ideas At Burst Media
Burst Media erupted into the Internet advertising space back in 1995. In 2008 the company is serving ads to almost 50% of the US Internet world, which accounts for approximately 118 million people, according to figures published on InternetWorldStats.Com.
David Cooperstein, Chief Marketing Officer for Burst Media, gave AdMarkTech an insight into the ever changing [...]
Blyk Reaches Target 6 Months Ahead Of Time
Blyk, the new mobile network for 16-24 year olds funded by advertising, has signed up over 100,000 members since its launch in the UK at the end of September, 2007. Members have embraced the Blyk concept so rapidly that annual member targets have been reached six months ahead of schedule, establishing it as a powerful [...]
28Apr2008 | Michael Katz | 0 comments | Continued
Blyk Puts Kick Into Mobile Advertising
With a high number of advertising budgets switching from traditional television and print commercials, it is predicted that the Internet and mobile advertising will soon have the highest share of ad spend. The growth of mobile advertising alone, according to Juniper research is expected to exceed $1bn in 2008. They also predict a [...]
17Apr2008 | Michael Katz | 0 comments | Continued
Is Bluetooth Proximity Marketing Really A Cheap Option?
Running a successful Bluetooth Proximity marketing campaign may be more expensive than you think, if you’re looking to achieve all of the factors of a non-intrusive mobile marketing initiative. Just some of the things to consider would include:
A value added offer
Interactive Digital Signage
Content for both the digital signage and the offer itself
Mobile / web [...]
Myxing The Future Of Mobile Content
With over 7.7 million unique users downloading ring tones and between 35,000 to 40,000 new daily users, Myxer.Com is probably the biggest mobile content delivery company in the US and possibly even the world. VP of Marketing for Myxer.Com, Steve Spiro took some time out of his busy schedule to speak with AdMarkTech.Com.
When Myxer.Com [...]
Interview With Fabien Beckers, Kameleon Media
Kameleon, a French based company specializing in mobile marketing were exhibiting at Ad Tech Paris 2008. Fabien Beckers, the CEO of Kameleon spoke with AdMarkTech and gave his view of Bluetooth proximity marketing and how it engages and interacts with shoppers.Below is the video interview that Fabien gave to AdMarkTech. Fabien spoke of [...]
10Apr2008 | Michael Katz | 0 comments | Continued
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...