Marketing Technology

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Ping Mobile Gives Customers And Consumers More Choice

Nicole Mayraz EVP of Marketing and Co Founder of Ping Mobile explained to AdMarkTech how Ping Mobile is achieving its objectives and becoming a top contender in the world of mobile marketing. Offering a service called PingRewards™, Nicole and fellow Co Founder Shira Simmonds, devised an exciting and innovative way to reach consumers utilizing [...]

23May2008 | Michael Katz | 0 comments | Continued
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The Marketing Value of Maps

Personalization means you request what you want and your needs are recorded and stored in a large database that uses your ‘personalized’ information to match you to other services you may need.  The next time you need something, you’re magically presented with a set of options that uncannily come pretty close to services you were [...]

15May2008 | Michael Katz | 0 comments | Continued
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Getting Exact With Analytics From Xtract

In the Malcom Gladwell best selling book ‘The Tipping Point’, Gladwell identifies types of people who have the power to influence others so much so that the opinion, views or ideas held by whole communities or societies can be changed. He uses names such as Innovators, Early Adopters, Connectors and Mavens to point out shared [...]

13May2008 | Michael Katz | 0 comments | Continued
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Blyk Puts Kick Into Mobile Advertising

With a high number of advertising budgets switching from traditional television and print commercials, it is predicted that the Internet and mobile advertising will soon have the highest share of ad spend. The growth of mobile advertising alone, according to Juniper research is expected to exceed $1bn in 2008. They also predict a [...]

17Apr2008 | Michael Katz | 0 comments | Continued