Tech News
Offering So Much At Trip Touch
Gil Ruda, CEO of Trip Touch, answered questions that AdMarkTech has asked relating to the technology and the marketing behind the travel startup:
What was the thinking behind Trip Touch and how was the original idea conceived?
The seed of TripTouch was planted in a one month trip I took to New Zealand in early 2006. During [...]
Clickable Adds Seven Top Execs Amidst Rapid Growth
Clickable (www.Clickable.com), the online solution that makes search advertising simple, instant and profitable, today announced the appointments of seven key executives from leading Web and technology companies including Google, Microsoft, Leapfrog Online and others. These execs join Clickable amidst its recent entrance into limited commercial availability. During the past three months, hundreds of marketer and [...]
23Jun2008 | Michael Katz | 0 comments | Continued
Microsoft buys TV ad technology company Navic
Microsoft Corp. said Wednesday it has acquired Navic Networks, which specializes in emerging forms of television advertising technology. Terms of the deal were not disclosed.
The world’s largest software maker said the acquisition of Waltham, Mass.-based Navic will enable it to work with industry partners to optimize the delivery and placement of TV advertising.
“Television media represents [...]
Theorem Inc. Officially Launches Theorem Analytics 2.0
Theorem Inc., an online media operations company, introduces the second version of its proprietary software-as-a-service (SaaS) program, Theorem Analytics 2.0. Designed with the needs of online marketers in mind, the program allows media planners, advertising operations teams and finance managers to upload data in multiple forms and generate detailed reports through customizable templates and formulas.
Theorem [...]
Xtract Boosted By EUR 3.5m Investment
In the ongoing quest to maximize advertising dollars spent on mobile and social media, analytics and social intelligence innovator Xtract has received a EUR 3.5 million investment from Creandum with existing investor Eqvitec.
Clients of Xtract have experienced an 82% increase in ad sales revenue and increased response rates of mobile campaigns to 30%.
“Our solutions provide [...]
When Technology Gets In The Way Of Marketing
In the ongoing quest to find marketing technology that helps marketers reach their global audience there are times when language becomes a barrier, and that’s just the English version of some websites.
When reading the ‘About Us’ or ‘Products’ section of some sites offering new marketing technology and the ability to convey a global message to [...]
Dedicated to Mobile Advertising at AdMob
Having served its 25th billion ad impression this week, within its rapidly growing network of mobile publishers, Jason Spero, VP Marketing for AdMob, spoke to AdMarkTech. With over 4,500 mobile sites within the network, AdMob is truly an ad market place for mobile. The in-house technology has been developed exclusively for mobile. [...]
22May2008 | Michael Katz | 0 comments | Continued
Modera Fuels The Growth Of Online Businesses
In the same way that Wordpress allows a user to publish a fully functional online weblog, incorporating advanced plug-ins and themes that give the weblog the appearance of a professionally produced site, Modera, using customized modules and developed applications and tools, allows businesses, large and small, to create a definitive online web presence.
Siim Vips, CEO [...]
Video Ads Stand Out At Scan Scout
With the surrounding buzz of a new web site called YouTube displaying user generated videos, Waikit Lau decided back in 2005 that serving ads within online videos would be a challenging project to undertake. Despite the technical difficulties of extracting information from videos back in 2005, Waikit setup Scan Scout and has spent just over [...]
16May2008 | Michael Katz | 1 comment | Continued
Adify Plus Cox Enterprises Equals A.C.E.
Just last week Adify was a vertical ad network doing considerably well. This week Adify is a vertical ad network doing great. Russ Fradin, Adify CEO referred to this week’s announcement of the Cox Enterprises’ acquisition of Adify as ‘Rodney’s brainchild’. Rodney is Rodney Mayers, AVP of Interactive Media for Cox Enterprises.
Earlier [...]
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...