Online
Offering So Much At Trip Touch
Gil Ruda, CEO of Trip Touch, answered questions that AdMarkTech has asked relating to the technology and the marketing behind the travel startup:
What was the thinking behind Trip Touch and how was the original idea conceived?
The seed of TripTouch was planted in a one month trip I took to New Zealand in early 2006. During [...]
Clickable Adds Seven Top Execs Amidst Rapid Growth
Clickable (www.Clickable.com), the online solution that makes search advertising simple, instant and profitable, today announced the appointments of seven key executives from leading Web and technology companies including Google, Microsoft, Leapfrog Online and others. These execs join Clickable amidst its recent entrance into limited commercial availability. During the past three months, hundreds of marketer and [...]
23Jun2008 | Michael Katz | 0 comments | Continued
The Future of Online Video
Content – there’s just no shortage of it thanks to the Internet. When I was a boy (and I’m not even so old) when a person wanted to know an obscure fact, a trek to the local library would have been the solution. Despite helpful librarians and indexed reference books, many books had [...]
5Jun2008 | Michael Katz | 0 comments | Continued
Taking Interactive Videos To New Levels Of Cool At Coull
Coull® has been around since 1998 and making videos interactive since 1999. A long time before anyone could have foreseen the current growth in online video content.
Consciously choosing not to promote user generated content, clients of Coull® consist of Media Agencies and rights holders and publishers of professional content. “We see our position [...]
Commercially Driven Online Video Content
In order to quench the online thirst for more video content, Broadband Enterprises have evolved into a major player in the world of online video content and online video advertising. Speaking to AdMarkTech, Broadband Enterprises President, Danny Fishman told us how the company’s evolution has taken place based on satisfying a high demand of [...]
1Jun2008 | Michael Katz | 0 comments | Continued
Organic Marketing and Free Web Traffic
In the race to find new ways to entice people to view your site, just as much time can be spent reading as it can be writing. There is just no end to the amount of information at a person’s fingertips thanks to the Internet. Back in September of last year I was [...]
20May2008 | Michael Katz | 0 comments | Continued
Modera Fuels The Growth Of Online Businesses
In the same way that Wordpress allows a user to publish a fully functional online weblog, incorporating advanced plug-ins and themes that give the weblog the appearance of a professionally produced site, Modera, using customized modules and developed applications and tools, allows businesses, large and small, to create a definitive online web presence.
Siim Vips, CEO [...]
Video Ads Stand Out At Scan Scout
With the surrounding buzz of a new web site called YouTube displaying user generated videos, Waikit Lau decided back in 2005 that serving ads within online videos would be a challenging project to undertake. Despite the technical difficulties of extracting information from videos back in 2005, Waikit setup Scan Scout and has spent just over [...]
16May2008 | Michael Katz | 1 comment | Continued
Web 3.0 Targets Consumers and Gives Freedom of Choice
The following is the personal speculation of the writer, but is based on closely following current trends taking place within the Internet.
After spending the entire morning adding numerous icons for readers of AdMarkTech to have the ability to receive feeds using Feed Burner, Yahoo, Google, Net Vibes, News Gator, Bloglines and Webwag, it suddenly dawned [...]
Getting Exact With Analytics From Xtract
In the Malcom Gladwell best selling book ‘The Tipping Point’, Gladwell identifies types of people who have the power to influence others so much so that the opinion, views or ideas held by whole communities or societies can be changed. He uses names such as Innovators, Early Adopters, Connectors and Mavens to point out shared [...]
13May2008 | Michael Katz | 0 comments | Continued
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...