Ad Serving
If Technology Is Art Then Revenue Is Science
Unlike most companies involved in behavioral targeting today, Revenue Science started out as an analytics company. After developing a dynamic pixel with proprietary algorithms enabling the placement of cookies and the ability to index site users’ preferences, Revenue Science decided to enter into the media landscape four years ago. Jeff Hirsch, who was [...]
7May2008 | Michael Katz | 0 comments | Continued
Adify Plus Cox Enterprises Equals A.C.E.
Just last week Adify was a vertical ad network doing considerably well. This week Adify is a vertical ad network doing great. Russ Fradin, Adify CEO referred to this week’s announcement of the Cox Enterprises’ acquisition of Adify as ‘Rodney’s brainchild’. Rodney is Rodney Mayers, AVP of Interactive Media for Cox Enterprises.
Earlier [...]
Bursting At The Seams With New Ideas At Burst Media
Burst Media erupted into the Internet advertising space back in 1995. In 2008 the company is serving ads to almost 50% of the US Internet world, which accounts for approximately 118 million people, according to figures published on InternetWorldStats.Com.
David Cooperstein, Chief Marketing Officer for Burst Media, gave AdMarkTech an insight into the ever changing [...]
Interview With Sonia Mamin - DoubleClick France
With the recent takeover by Google, Double Click has been repeatedly appearing in the news recently. Sonia Mamin, the regional Director of the French office of Double Click spoke with AdMarkTech and outlined some of the technology used by Double Click and what advertisers and publishers can expect from DoubleClick in the future.
Thanks to [...]
Interview With Michael Kleindl, Chairman of Wunderloop
Michael Kleindl, Co-Founder and CEO of AdLINK, Europe’s Number 1 digital sales house until mid 2003. CEO of Mailprofiler Technolgy Solutions a leading e-mail marketing and eCRM company with offices in Zürich, Munich, Copenhague, Madrid, Paris, Prague, Vienna, Milan from 2004 until 2005.
Currently chairman of the European Interactive Advertising Association since 2002. Managing partner [...]
The Reason Why Adify Will Satisfy and Gratify
Joelle Gropper Kaufman, VP of Marketing at Adify, explained to AdMarkTech the reasons why Adify is different from its competitors and how Adify’s visionaries are leading the race in vertical ad network technology.
Founded by people who possessed a vast wealth of knowledge in the realm of Internet marketing, Adify pulled away from the crowd by [...]
Media Companies Create Ad Platforms To Compete With Google
Content and advertising is a balanced match and the way that all media companies operate. It’s a like the chicken and egg situation. What came first the content or the advertising to financially support the content? Great content gets read and attracts new readers by word of mouth and any other way that most marketers [...]
25Mar2008 | Michael Katz | 0 comments | Continued
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...