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Adaptv Completes The Puzzle To Serve Viewer Friendly Targeted Online Video Advertising
According to Accustream Research, from the beginning of 2005 until the end of 2008, online video content is forecast be viewed a total of 192 billion times. UGV (User Generated Video) content will account for an estimated 37% of this figure, with the remaining 63% accounted for by professionally generated video content. Either [...]
12May2008 | Michael Katz | 0 comments | Continued
If Technology Is Art Then Revenue Is Science
Unlike most companies involved in behavioral targeting today, Revenue Science started out as an analytics company. After developing a dynamic pixel with proprietary algorithms enabling the placement of cookies and the ability to index site users’ preferences, Revenue Science decided to enter into the media landscape four years ago. Jeff Hirsch, who was [...]
7May2008 | Michael Katz | 0 comments | Continued
Adify Plus Cox Enterprises Equals A.C.E.
Just last week Adify was a vertical ad network doing considerably well. This week Adify is a vertical ad network doing great. Russ Fradin, Adify CEO referred to this week’s announcement of the Cox Enterprises’ acquisition of Adify as ‘Rodney’s brainchild’. Rodney is Rodney Mayers, AVP of Interactive Media for Cox Enterprises.
Earlier [...]
Bursting At The Seams With New Ideas At Burst Media
Burst Media erupted into the Internet advertising space back in 1995. In 2008 the company is serving ads to almost 50% of the US Internet world, which accounts for approximately 118 million people, according to figures published on InternetWorldStats.Com.
David Cooperstein, Chief Marketing Officer for Burst Media, gave AdMarkTech an insight into the ever changing [...]
Ebuzzing Fulfils Bloggers and Advertisers Alike
It takes a lot of time and effort to maintain a good blog. In fact, it’s more than just a blog it’s a report on life and the lifestyle of the blogger. Some people blog as a therapy. They pour out their hearts about their family life, daily traumas and ongoing highs [...]
30Apr2008 | Michael Katz | 0 comments | Continued
How To Boost Your Success With Article Marketing
If you wish to succeed in business online, one of the major areas in which you should develop your skills is that of article marketing If you ignore this aspect of marketing, you are missing out on an amazingly effecient tool.
read more | digg story
Her Topia, His Topia, MyTopia – Helping The World Play Together
Marketing relies on the ability to deliver advertising to the masses. With that said it explains why social networking sites such as Facebook, Digg and Bebo, to name but a few, have become so huge. Facebook has attracted well over 70 million users and counting. However, despite updating status, posting the occasional [...]
18Apr2008 | Michael Katz | 0 comments | Continued
Opening The Door To Targeted Advertising
According to Nick Lang’s ‘The Great Facebook Advertising Conundrum’ on The Daily Banter, once he changed his Facebook status to engaged, he began to notice a drastic change in the advertising around his Facebook account. Ads for flowers, dresses and just about anything connected to weddings, appeared as if by magic. However, it certainly wasn’t [...]
13Apr2008 | Michael Katz | 0 comments | Continued
Interview With Sonia Mamin - DoubleClick France
With the recent takeover by Google, Double Click has been repeatedly appearing in the news recently. Sonia Mamin, the regional Director of the French office of Double Click spoke with AdMarkTech and outlined some of the technology used by Double Click and what advertisers and publishers can expect from DoubleClick in the future.
Thanks to [...]
Interview With Michael Kleindl, Chairman of Wunderloop
Michael Kleindl, Co-Founder and CEO of AdLINK, Europe’s Number 1 digital sales house until mid 2003. CEO of Mailprofiler Technolgy Solutions a leading e-mail marketing and eCRM company with offices in Zürich, Munich, Copenhague, Madrid, Paris, Prague, Vienna, Milan from 2004 until 2005.
Currently chairman of the European Interactive Advertising Association since 2002. Managing partner [...]
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...