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Ad Tech Paris Highlights Targeted Advertising
If I close and my eyes and think of the most powerful message that came out of Ad Tech Paris 2008 it has to be targeted advertising. Never before have advertising companies, media companies, agencies, designers and everyone else involved in the world of media paid so much attention to the wishes of the [...]
8Apr2008 | Michael Katz | 0 comments | Continued
The Reason Why Adify Will Satisfy and Gratify
Joelle Gropper Kaufman, VP of Marketing at Adify, explained to AdMarkTech the reasons why Adify is different from its competitors and how Adify’s visionaries are leading the race in vertical ad network technology.
Founded by people who possessed a vast wealth of knowledge in the realm of Internet marketing, Adify pulled away from the crowd by [...]
New Tool to Measure ROI for Online Campaigns
ClearSaleing Inc., has announced the launch of Purchase Path 2.0 in a recent Press Release. The management tool will provide search engine marketers with accurate information regarding the attribution for online advertising. The ROI performance of each advertising source and ad that leads to a conversion, will be able to be tracked using the new [...]
3Apr2008 | Michael Katz | 0 comments | Continued
Just What Is Sociarati?
Sociarati is a phrase that stems from the development and growth of the use of social networking websites. It refers to the masses of people who use these sites on a daily basis whether for business or pleasure, and it lumps them all together under one gigantic umbrella.
3Apr2008 | Michael Katz | 0 comments | Continued
Zemanta Makes Blogging Easier
Zemanta have announced a public beta version of its web service that they claime “will make your blogging life fun again!” The tool will integrate with most blogging platforms being used and as articles are being written, will suggest contextually relevant pictures, links and articles that can be used to enhance the post.
The service utilizes the power of advanced machine-learning and natural language processing [...]
A New Application for the Sociarati
Social networking has been documented both on and offline. It includes sites such as Facebook, Digg, Youtube, Flickr and many, many more. Initially started as a way for many people to easily establish online relationships, re-establish lost relationships, easily share views, videos, photos and opinions and to build an online network of acquaintances, it has [...]
30Mar2008 | Michael Katz | 0 comments | Continued
Media Companies Create Ad Platforms To Compete With Google
Content and advertising is a balanced match and the way that all media companies operate. It’s a like the chicken and egg situation. What came first the content or the advertising to financially support the content? Great content gets read and attracts new readers by word of mouth and any other way that most marketers [...]
25Mar2008 | Michael Katz | 0 comments | Continued
New Twist to “Gorilla” Marketing
A new multi-level marketing (MLM) network lead generation system has been developed by Gorilla Marketing Network, an agency specializing in network lead generation.
The program, named AUMMB, is a system that encourages affiliates to join by offering an upline finders fee. In theory a large database of leads will be created allowing a small number of [...]
Flash Developement Made Easy For Online Marketers
Ion Interactive have announced the availability of Adobe Flash within its LiveBall post-click marketing technology platform.
For many small business search marketers, development in Flash has been costly and at times beyond their means. With the introduction of this new Flash enabled LiveBall, marketers are expected to be able to develop Flash very easily and for a [...]
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...