Video Advertising
The Future of Online Video
Content – there’s just no shortage of it thanks to the Internet. When I was a boy (and I’m not even so old) when a person wanted to know an obscure fact, a trek to the local library would have been the solution. Despite helpful librarians and indexed reference books, many books had [...]
5Jun2008 | Michael Katz | 0 comments | Continued
Taking Interactive Videos To New Levels Of Cool At Coull
Coull® has been around since 1998 and making videos interactive since 1999. A long time before anyone could have foreseen the current growth in online video content.
Consciously choosing not to promote user generated content, clients of Coull® consist of Media Agencies and rights holders and publishers of professional content. “We see our position [...]
Commercially Driven Online Video Content
In order to quench the online thirst for more video content, Broadband Enterprises have evolved into a major player in the world of online video content and online video advertising. Speaking to AdMarkTech, Broadband Enterprises President, Danny Fishman told us how the company’s evolution has taken place based on satisfying a high demand of [...]
1Jun2008 | Michael Katz | 0 comments | Continued
Video Ads Stand Out At Scan Scout
With the surrounding buzz of a new web site called YouTube displaying user generated videos, Waikit Lau decided back in 2005 that serving ads within online videos would be a challenging project to undertake. Despite the technical difficulties of extracting information from videos back in 2005, Waikit setup Scan Scout and has spent just over [...]
16May2008 | Michael Katz | 1 comment | Continued
Adaptv Completes The Puzzle To Serve Viewer Friendly Targeted Online Video Advertising
According to Accustream Research, from the beginning of 2005 until the end of 2008, online video content is forecast be viewed a total of 192 billion times. UGV (User Generated Video) content will account for an estimated 37% of this figure, with the remaining 63% accounted for by professionally generated video content. Either [...]
12May2008 | Michael Katz | 0 comments | Continued
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...