All Posts Tagged With: "bluetooth proximity marketing"

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Is Bluetooth Proximity Marketing Really A Cheap Option?

Running a successful Bluetooth Proximity marketing campaign may be more expensive than you think, if you’re looking to achieve all of the factors of a non-intrusive mobile marketing initiative. Just some of the things to consider would include:

A value added offer
Interactive Digital Signage
Content for both the digital signage and the offer itself
Mobile / web [...]

15Apr2008 | Michael Katz | 0 comments | Continued
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Interview With Fabien Beckers, Kameleon Media

Kameleon, a French based company specializing in mobile marketing were exhibiting at Ad Tech Paris 2008. Fabien Beckers, the CEO of Kameleon spoke with AdMarkTech and gave his view of Bluetooth proximity marketing and how it engages and interacts with shoppers.Below is the video interview that Fabien gave to AdMarkTech. Fabien spoke of [...]

10Apr2008 | Michael Katz | 0 comments | Continued
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Do We Really Know What We Want?

When television was invented were the commercial aspects of showing advertising to viewers even thought about? On July 3, 1928 when John Logie Baird demonstrated the world’s first color television transmission, it took another 13 years until the first television commercial was aired in the US. July 1, 1941 the Bulova Watch Company [...]

1Apr2008 | Michael Katz | 2 comments | Continued
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Bluetooth Adverjacking

Some time ago, it was common practise for nightclub owners to send out teams of people to competing clubs and place A5 sized flyers on the windscreens of cars parked within the grounds of the nightclub.  For the people distributing the flyers this was, at times, a dangerous task.  The security teams of the rival clubs [...]

24Mar2008 | Michael Katz | 1 comment | Continued