All Posts Tagged With: "Blyk"

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Blyk Reaches Target 6 Months Ahead Of Time

Blyk, the new mobile network for 16-24 year olds funded by advertising, has signed up over 100,000 members since its launch in the UK at the end of September, 2007. Members have embraced the Blyk concept so rapidly that annual member targets have been reached six months ahead of schedule, establishing it as a powerful [...]

28Apr2008 | Michael Katz | 0 comments | Continued
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Blyk Puts Kick Into Mobile Advertising

With a high number of advertising budgets switching from traditional television and print commercials, it is predicted that the Internet and mobile advertising will soon have the highest share of ad spend. The growth of mobile advertising alone, according to Juniper research is expected to exceed $1bn in 2008. They also predict a [...]

17Apr2008 | Michael Katz | 0 comments | Continued
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Ad Tech Paris Highlights Targeted Advertising

If I close and my eyes and think of the most powerful message that came out of Ad Tech Paris 2008 it has to be targeted advertising. Never before have advertising companies, media companies, agencies, designers and everyone else involved in the world of media paid so much attention to the wishes of the [...]

8Apr2008 | Michael Katz | 0 comments | Continued