All Posts Tagged With: "digital signage"

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Adverts Watching You Wathing Them

In a report published today in the Sunday Times, Mark Harris writes about Billboards 2.0. A technology created by Quividi whereby cameras are installed into billboards and other forms of digital advertising, in order to monitor the reaction of viewers and potential customers.
“We know this many people have walked in front of the screen, [...]

29Jun2008 | Michael Katz | 0 comments | Continued