All Posts Tagged With: "Microsoft"

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Microsoft buys TV ad technology company Navic

Microsoft Corp. said Wednesday it has acquired Navic Networks, which specializes in emerging forms of television advertising technology. Terms of the deal were not disclosed.
The world’s largest software maker said the acquisition of Waltham, Mass.-based Navic will enable it to work with industry partners to optimize the delivery and placement of TV advertising.
“Television media represents [...]

22Jun2008 | Michael Katz | 0 comments | Continued