All Posts Tagged With: "mobile advertising"

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Dedicated to Mobile Advertising at AdMob

Having served its 25th billion ad impression this week, within its rapidly growing network of mobile publishers, Jason Spero, VP Marketing for AdMob, spoke to AdMarkTech. With over 4,500 mobile sites within the network, AdMob is truly an ad market place for mobile. The in-house technology has been developed exclusively for mobile. [...]

22May2008 | Michael Katz | 0 comments | Continued
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The Marketing Value of Maps

Personalization means you request what you want and your needs are recorded and stored in a large database that uses your ‘personalized’ information to match you to other services you may need.  The next time you need something, you’re magically presented with a set of options that uncannily come pretty close to services you were [...]

15May2008 | Michael Katz | 0 comments | Continued
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Blyk Reaches Target 6 Months Ahead Of Time

Blyk, the new mobile network for 16-24 year olds funded by advertising, has signed up over 100,000 members since its launch in the UK at the end of September, 2007. Members have embraced the Blyk concept so rapidly that annual member targets have been reached six months ahead of schedule, establishing it as a powerful [...]

28Apr2008 | Michael Katz | 0 comments | Continued
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Blyk Puts Kick Into Mobile Advertising

With a high number of advertising budgets switching from traditional television and print commercials, it is predicted that the Internet and mobile advertising will soon have the highest share of ad spend. The growth of mobile advertising alone, according to Juniper research is expected to exceed $1bn in 2008. They also predict a [...]

17Apr2008 | Michael Katz | 0 comments | Continued