All Posts Tagged With: "targeted advertising"
If Technology Is Art Then Revenue Is Science
Unlike most companies involved in behavioral targeting today, Revenue Science started out as an analytics company. After developing a dynamic pixel with proprietary algorithms enabling the placement of cookies and the ability to index site users’ preferences, Revenue Science decided to enter into the media landscape four years ago. Jeff Hirsch, who was [...]
7May2008 | Michael Katz | 0 comments | Continued
Opening The Door To Targeted Advertising
According to Nick Lang’s ‘The Great Facebook Advertising Conundrum’ on The Daily Banter, once he changed his Facebook status to engaged, he began to notice a drastic change in the advertising around his Facebook account. Ads for flowers, dresses and just about anything connected to weddings, appeared as if by magic. However, it certainly wasn’t [...]
13Apr2008 | Michael Katz | 0 comments | Continued
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...