All Posts Tagged With: "xtract"
Xtract Boosted By EUR 3.5m Investment
In the ongoing quest to maximize advertising dollars spent on mobile and social media, analytics and social intelligence innovator Xtract has received a EUR 3.5 million investment from Creandum with existing investor Eqvitec.
Clients of Xtract have experienced an 82% increase in ad sales revenue and increased response rates of mobile campaigns to 30%.
“Our solutions provide [...]
Getting Exact With Analytics From Xtract
In the Malcom Gladwell best selling book ‘The Tipping Point’, Gladwell identifies types of people who have the power to influence others so much so that the opinion, views or ideas held by whole communities or societies can be changed. He uses names such as Innovators, Early Adopters, Connectors and Mavens to point out shared [...]
13May2008 | Michael Katz | 0 comments | Continued
Hi Michael: Thanks for the link. I think you are still off-base. There are natural limits to TV advertising but ...
It's really interesting how companies like Adify have popped up out of nowhere to capture online spend. I'd put AdBidCentral, ...
There may be a happy medium and I hope someone finds it. Imagine the 'push for help' buttons at ...